Without construction, communities would cease to exist. The foundation that keeps people safe and puts a roof over their heads relies on the very existence of construction – and the individuals who harness the skills required to build and repair such structures. But not all contractors are alike, and there are few and far between who are devoted to the development and maintenance of their town. The ones who do lay the very framework for the success of a community to thrive.
In the heart of Wisconsin, this is exactly what you’ll discover. Here, a local enterprise is rewriting the rulebook on excellence in roofing construction, hammering home the value of hard work and integrity across the board. The unlikely hero safeguarding the city is Brookens Construction.
Known as Wisconsin’s most reliable roofing contractor, Brookens Construction has been servicing the Madison, Fox Valley, and Milwaukee Areas for over ten years, specializing in residential and multi-family roofing. But the notable “element of surprise,” so to speak, is its offering of expertise in the insurance restoration process, namely hail and wind-damaged claims.
To add another layer to the company’s success, they recently clinched the 1,372nd spot on the 2023 Inc 5000 list of the fastest-growing companies – a remarkable feat for Co-owners and brothers Aaron and Brandon. Not to mention their ranking as the 11th fastest-growing company in Wisconsin.
“Back in 2019, our revenue totaled around $3.5 million. This year, we reached an impressive milestone with revenues exceeding $26 million. These numbers do not just signify our business growth; they also reflect the trust placed upon us by thousands of Wisconsin residents who have chosen us to restore their homes,” says Aaron. Founded with a mission to help educate homeowners on their roofs, the roofing company’s commitment to its local roots is a testament to its growth.
Aaron and Brandon’s operations throughout America’s dairyland state emphasize constructing more functional and cost-efficient buildings for homeowners and property managers. Backed by a “customer-first” mindset, the company aims to not just meet but exceed expectations and does so with three main aspects: providing the greatest value, ensuring long-term success, and truly caring about the community and its members.
A few of the company’s latest projects demonstrate these core values: a high-quality roof replacement project for a 92-unit multi-family home complex, a beautiful residential home in the Madison Area, and the Old National Bank in Monona.
Surrounded by a pristine landscape on the corner of a high-traffic street, Brookens Construction crafted a timeless roof for Old National Bank that blends seamlessly with its original structure. As certified installers of industry-best Malarkey Roofing and GAF products, the asphalt shingles will better withstand Wisconsin’s harsh weather conditions of hail storms, snowstorms, and scorching summer sun. So Old National Bank – ranked among the top 30 banking companies based in the US – can continue servicing the community without worrying about the soundness of its roof.
Working with distinguished customers such as these does not happen overnight. Reaching this point required countless hours, hard work, dedication, and unbreakable passion – ethics that can’t be measured on a timesheet.
Since its start in 2015, Aaron and Brandon have been motivated to change how typical roofing contractors work with customers and the relationships built within the team.
“We have some incredible individuals,” Aaron emphasizes. “Everyone on the team has been awesome and monumental in helping us build this company to what it is today.” Built on a foundation of core values, including excellence, leadership, fulfillment, communication, and personal development, Brookens Construction is more than just a roofing company: it’s a family of like-minded individuals helping support the community.
“We’re not just focused on fixing roofs. Our aim is to cultivate a community of leaders within the business who can bring about transformations in our neighborhoods,” Aaron remarks.
At the end of the day, the duo is committed to becoming the best version of themselves to make a greater impact on individuals they connect with in their professional and personal lives. “We focused on the impact we had on other people because we found out that that’s what truly brings fulfillment. It’s not the money, it’s not the cars, it’s not the houses, it’s the impact,” Brandon continues.
As a BBB Accredited Business that assesses trust, honest advertising, transparency, honor code, and more, it’s no wonder they’ve expedited their growth over the past few years in the Madison, Fox Valley, and Milwaukee areas. A main component of this is Aaron and Brandon’s commitment to educating individuals about their roofs, especially after a hailstorm – common in Wisconsin – since the damage is often undetectable.
“The homeowner doesn’t have the wherewithal to identify whether or not their roof is going to fail a few short years down the road or not. And that’s where we come in and say, hey, let us perform an inspection for free, no obligation. If there’s hail damage, we’ll identify it. We’ll put it into a damage report; we’ll show you what we’re seeing on the roof.” Brookens discusses.
Servicing the community first is a value not many companies strive to achieve. But for the ones who do success is inevitable, and on that isolated horizon is Brookens Construction, rising to the occasion where others fail.
To learn more about Brookens Construction, visit its website here.
Published by: Nelly Chavez
