GEM is reinventing the multivitamin with one delicious Bite of food. Packed with more than20 whole-food vitamins, minerals, superfoods, prebiotics, and probiotics, GEM is on a mission to transform human and planetary health through the power of nutrition and to celebrate a sustainable future where food is medicine.
GEM’s journey began with a simple yet profound realization – traditional multivitamins don’t work. They’re full of artificial fillers and binders and lack the essential phytonutrients and holistic nutrients that can only be found in real food. And most people find it challenging to stick to a supplement routine that involves gulping down a bunch of giant pills or chalky powders. Enter GEM, a delicious daily Bite of real food for real results.
GEM Founder and CEO Sara Cullen has a deeply personal connection to the brand’s mission. Despite being a healthy individual in her late 20s, she struggled with extreme fatigue, inflammation, and digestion issues. Much to her surprise, she discovered she was nutrient-deficient. Determined to find a solution, she found herself in the overcrowded vitamin and supplement aisle, full of synthetic pills and powders made with binders, sugary fillers and isolated nutrients.
Cullen decided to take matters into her own hands. She partnered with a Scientific Advisory Board of the brightest minds in holistic medicine, including neurologists, functional medicine doctors, registered dietitians, and herbalists. Countless iterations in the kitchen eventually led to the innovation of GEM, the first multivitamin solution made with real food. GEM’s approach is rooted in the simple, tried and true philosophy that food is medicine.
GEM Bites are “power cubes of deliciousness”, as described by one satisfied customer, Craig S. This Bite-sized solution to daily nutrition is designed to fill the gaps in your diet with real, whole food, packed with more than 20 essential nutrients. It’s a refreshing departure from the traditional approach of isolating nutrients in synthetic pills and powders.
In a recent 12-week consumer study, GEM’s impact on users was profound. After just eight weeks of incorporating GEM into their daily routine, participants reported significant improvements in various aspects of their health. A staggering 75.9% of participants experienced increased energy throughout the day, while the same percentage said their skin was clearer. Additionally, 72.4% said they experienced less bloating, and more regular bowel movements.. *Third-party consumer perception study conducted by Citrus Labs with 28 participants over 12 weeks.
GEM is designed to be an easy and delicious habit to stick to — because the best vitamins are the ones you take (or in this case eat) every day. In the words of Nicole L, an enthusiastic GEM user, “Incredibly delicious! I’ve taken these for a few weeks now, and I love how good I feel when I wake up — rested and full of energy.” “Best part of my day! I can feel the difference.” said subscriber Mary P.
GEM’s success is deeply rooted in Cullen’s passion for food and nutrition. Growing up on a farm in Oregon, she developed an early appreciation for the role of food in shaping our health and well-being. Her academic journey took her to Cornell, where she studied international development through a food and policy lens. Her work with the UN and the World Bank shed light on the inefficiencies of government-led approaches to solving major issues. This realization propelled her toward entrepreneurship.
Cullen’s journey included an entrepreneurial fellowship, brand marketing consultancy, and the successful launch of the first-ever CBD beverage company. These experiences opened her eyes to the healing power of plant-based food. Eventually, her frustration with the nutrition industry’s reductionist approach to health led to the inception of GEM.
GEM is not just a brand; it’s a movement. It’s on a mission to redefine nutrition and transform human and planetary health through the power of real-food nutrition. Through their social impact program Give a GEM, subscribers can choose to donate 1% of their monthly purchase to a nonprofit partner that aligns with the mission.
With more than 10,000,000 Bites enjoyed to-date, GEM’s innovative approach to nutrition has already made a significant impact on the lives of many. By replacing traditional multivitamins with a delicious, holistic, and sustainable alternative, GEM is not just revolutionizing the way we think about nutrition; it’s changing the way we live our lives. For those seeking an easy and delicious path to health and longevity, GEM’s Bite-sized revolution is an idea whose time has come.
Published by: Martin De Juan
