By: Casey Carl

Long before the revenue milestones and brand recognition, entrepreneurship begins with a vision that only the founder can see. For Australian-born entrepreneur Erin Carr, now based in Los Angeles and the youngest of four siblings, that vision has always been clear: build brands that not only scale commercially but also fill meaningful gaps in the beauty and wellness industry.

As the founder and creator of LA Glam Co and Glow & Go, Carr is building what she hopes could evolve into a multi-million dollar beauty portfolio, one that speaks to two powerful audiences: women seeking everyday confidence and the next generation learning the foundations of self-care.

But behind the polished branding and product launches lies a reality familiar to many founders, including the pressure, uncertainty, and persistence required to turn an idea into a thriving company.

“Building a brand from the ground up isn’t easy,” Carr says. “There are constant decisions, risks, and moments where you have to trust your instincts and keep pushing forward. That’s the reality of entrepreneurship.”

Creating LA Glam Co

Carr launched LA Glam Co with a simple but powerful idea: create beauty and hair accessories that allow women to feel confident, polished, and elevated in their everyday routines.

The brand focuses on modern essentials designed to be both stylish and functional, products that help women feel put together without sacrificing practicality.

Journalist: What inspired you to launch LA Glam Co in the first place?

“I saw an opportunity to create something that blended beauty with confidence,” Carr explains. “LA Glam Co is really about everyday glam, the little details that help women feel a bit more confident in how they present themselves.”

Since launching the brand, Carr has focused on building a recognizable aesthetic and a loyal audience while laying the foundation for longer-term growth.

Building Glow & Go for the Next Generation

While LA Glam Co focuses on women, Carr’s second brand, Glow & Go, takes a different approach by addressing an often overlooked market: pre-teens and teens navigating self-care and wellness for the first time.

Glow & Go focuses on skincare, haircare, and menstrual cycle care designed specifically for younger consumers, an area Carr believes could benefit from more thoughtful attention.

Journalist: What made you want to create a brand specifically for the next generation?

“There really wasn’t a brand speaking directly to pre-teens and teens about skincare, haircare, and menstrual health in a way that felt empowering and age-appropriate,” Carr says. “Glow & Go is about helping young girls learn about self-care early and develop a sense of confidence as they grow.”

Journalist: Why is it important to start those conversations earlier?

“Because confidence starts with understanding yourself,” Carr explains. “When young girls learn how to care for their skin, hair, and overall wellness early on, it may help them feel more empowered in their own bodies. That’s really the heart of Glow & Go.”

Competing in a Crowded Beauty Market

The beauty and wellness industry is one of the highly competitive consumer markets in the world, with new brands launching every year.

Carr believes that understanding the competitive landscape is an important part of building a brand that can continue growing over time.

Journalist: How do you compete in such a crowded beauty market?

“Of course, we are always looking at competitors and brands in the space,” Carr says. “But observing what other brands are doing doesn’t mean you’re copying them. It means you’re paying attention, learning from the market, and figuring out how to do things in ways that may resonate more strongly with customers.”

For Carr, competition is less about rivalry and more about innovation.

“You have to understand what already exists so you can create something that offers a different perspective or approach. That’s how strong brands are built.”

The Pressure Behind Entrepreneurship

Despite the excitement that comes with launching new brands, Carr is candid about the pressures founders face behind the scenes.

From product development and sourcing to marketing strategy and growth planning, building a company requires balancing creativity with operational leadership.

Journalist: What has been one of the biggest challenges you’ve faced as a founder?

“The pressure of making the right decisions for the brand,” Carr says. “When you’re building something from the ground up, every choice matters. There are moments where things feel uncertain, but you have to trust your vision and keep moving forward.”

For Carr, resilience has been one of the key lessons of entrepreneurship.

“Every entrepreneur experiences hurdles. It’s part of the journey. What matters is learning from them and staying focused on the bigger vision.”

Looking Ahead

With both brands gaining momentum, Carr is focused on the bigger picture: building companies that grow sustainably while remaining true to their purpose.

Journalist: What excites you most about the year ahead?

“Growth, innovation, and continuing to build brands that truly connect with people,” Carr says. “I believe both LA Glam Co and Glow & Go have the potential to develop into category leaders, and I’m excited to keep pushing that vision forward.”

For Carr, the journey of entrepreneurship isn’t defined by overnight success but by the commitment required to transform an idea into something lasting.

“This is only the beginning,” she says. “We’re building something that we hope will continue expanding over time.”

A Final Note From the Founder

Before the conversation ends, Carr offers one final reflection on the mindset that drives her forward.

“I work extremely hard, and I have an unrelenting belief and drive that with my hard work, my ideas, my execution, and an incredible team around me, there is strong potential for meaningful success,” she says.

For Carr, success isn’t something left entirely to chance. She views it as the result of discipline, persistence, and surrounding yourself with the right people.

“I approach my work with the mindset that success is something you actively pursue,” she says. “If you want something badly enough, it comes down to working hard, pushing yourself, and making sure you have the right people around you who can support the journey.”

Carr acknowledges that the scale of her ambitions can be intimidating to some, but she sees pressure differently.

“I know I have big goals, and that probably scares some people, but for me, the pressure is a good feeling. It pushes me to think bigger, move faster, and keep building. I am so proud of where we are now and where we are going, but we still feel we have significant ground to cover.”

For a founder determined to build brands with both impact and scale, that relentless mindset may become one of Erin Carr’s greatest advantages.