By: Alva Ree
La Magnetique: Where Style Meets Soul — Katerina Frumina’s Vision of Effortless Power
In a world where fashion often teeters between discomfort and excess, La Magnetique by Katerina Frumina introduces a refreshing perspective—a reimagined narrative where luxury doesn’t have to sacrifice comfort, and elegance doesn’t come with rigid rules. It’s not just a brand. It’s a philosophy—a movement led by a woman who understands transformation as more than just an aesthetic. For Frumina, transformation is personal, soulful, and deeply intentional.
Founded in 2015, La Magnetique made its mark with a distinctive concept: high-fashion pajama-style suits designed not for sleep, but for impact. The idea was both bold and intuitive—why shouldn’t women feel as comfortable in the boardroom as they do at home? Why must power dressing be stiff, uncomfortable, or overly masculine? Katerina Frumina asked these questions and sought answers through design.
Her debut show in Kyiv was a notable success, instantly drawing attention from stylists, editors, and celebrities. But what truly set the collection apart wasn’t just the unique silhouette or bold prints—it was the message. Frumina wasn’t just dressing women for the world as it is. She was dressing them for the world as it could be—one where femininity, comfort, and strength coexist in harmony.
The foundation of La Magnetique lies in duality. Frumina’s garments are designed for women who balance multiple roles throughout the day—mother, executive, creative, traveler, dreamer. A single suit can adapt with her: from school drop-off to Zoom calls to rooftop dinners. With snap-on elements, modular collars, and reversible pieces, every design invites reinvention. It’s fashion that doesn’t just fit—it adapts.
“There’s something empowering about clothes that understand you,” Katerina explains. “They don’t demand that you become someone else. They amplify who you already are.”
La Magnetique’s style DNA merges two seemingly opposite aesthetics: the softness of loungewear with the precision of tailoring. The result? A collection that feels like silk but carries the structure of tailored garments. Think flowing trousers that move with ease but also command attention. Pajama tops reimagined as elegant blouses. Robes that double as statement coats. Each piece is layered with nuance—what appears simple is often the result of thoughtful design and meticulous engineering.
While women remain the brand’s central focus, Frumina has introduced select pieces for men that carry the same core ethos—clothing that’s flexible, refined, and expressive. At Florida Men’s Fashion Week, La Magnetique captivated the audience with a gender-fluid capsule that redefined power dressing for all identities. The response was immediate and enthusiastic. Editors took notice. Influencers expressed interest. Buyers wanted to showcase it. The momentum had started.
But La Magnetique is not simply chasing fashion weeks or viral moments. Frumina is deliberate in her approach. “We’re not trying to dominate headlines,” she says. “We’re building something that lasts.”
This intention became even clearer when the brand was invited to European Fashion Week in Budapest. Not only did Frumina showcase a full collection, but she also received the jury prize for Best Designer—an honor awarded by a panel of European fashion leaders. The win opened doors to mentorship opportunities in Milan and Rimini, allowing Frumina to refine her craft under the guidance of Italian couture ateliers. It was a pivotal moment—not just for her career, but for the future of her brand.
Behind the scenes, her journey reflects the same qualities her clothing embodies: flexibility, grace, and courage. Born in Ukraine and shaped by travels across Europe, Katerina’s story is rich in texture. Each city she’s lived in—from Budapest to Milan—has influenced her aesthetic. She absorbs culture and transforms it into wearable emotion. “Fashion is how I process the world,” she says. “It’s how I tell stories.”
One of those stories is unfolding in the U.S. market, where La Magnetique is finding its way into luxury boutiques and curated influencer closets. The American woman—dynamic, busy, and discerning—has found a kindred spirit in Frumina’s approach. And the brand is only beginning.
La Magnetique is now exploring collaborations with artists, textile engineers, and digital creatives to push the boundaries of design. There’s talk of smart fabrics, responsive materials, and hybrid pieces that adapt to temperature and movement. But no matter how forward-thinking the vision becomes, the core remains the same: design that empowers.
For Frumina, fashion is not a performance—it’s permission. A chance for women to embrace all of who they are, all at once. “There’s nothing more beautiful than a woman at ease in her own skin,” she says. “My job is simply to dress that ease.”
More than a label, La Magnetique is a daily ritual. A reminder that you don’t have to choose between softness and strength. That luxury doesn’t have to be loud to be impactful. That the most magnetic women are the ones who show up fully as themselves.
As the world continues to embrace authenticity, Katerina Frumina stands at the forefront of that movement—not shouting, but inviting. And women everywhere are answering the call.
