Business

Understanding Viral Success: Clicks Talent’s Approach to Scalable Creator Growth

April 2, 2025

By: Clicks Talent

Going viral was often seen as a stroke of luck—a funny mishap caught on camera, a spontaneous dance challenge, or an unexpectedly emotional video that resonated across millions. But in today’s hyper-competitive digital landscape, virality is increasingly becoming less about chance and more about strategic planning, fast execution, and cross-platform coordination, particularly when supported by agencies like Clicks Talent, which specializes in shaping digital attention.

With a creator network of over 5,000 influencers across 65 countries, including the U.S., U.K., Canada, and Europe—and a collective reach of more than one billion followers—Clicks Talent has developed a scalable, global engine for digital influence. They are among the key players shaping trends.

Today, the business of going viral operates like a business. With the short-form video economy valued at over $20 billion globally (Source: Influencer Marketing Hub, 2024), it’s understandable that brands, creators, and agencies are exploring ways to achieve consistent visibility. What once seemed like a lottery win is now being approached with methodical strategies.

But how can viral success scale in 2025? And what separates one-hit wonders from creators and campaigns that sustain momentum? Emerging valuable practices suggest it comes down to infrastructure, adaptability, and strategic partnerships that extend far beyond one platform.

Virality Is More About Momentum Than Magic

In the early days of social media, going viral was rare and usually unintentional. Today, it’s often compared to lightning in a bottle—something marketers aim to replicate with varying degrees of success. But lasting virality doesn’t hinge on views alone. It’s about momentum, which can build organically but is frequently bolstered by a smart rollout strategy, coordinated creator involvement, and rapid amplification.

According to Statista, TikTok users spend an average of 95 minutes per day on the app, and Instagram’s Reels feature accounts for more than 50% of time spent on the platform (Source: Statista, 2024). That kind of engagement presents both a major opportunity and a challenge. Brands often have seconds to make an impact and typically less than a week to capitalize on a trend before the algorithm moves on.

This is where scale can play a critical role. A single viral video might spark interest, but a scalable campaign—one that adapts to different markets, creators, and platforms—can help build lasting relevance.

Understanding Viral Success: Clicks Talent’s Approach to Scalable Creator Growth — Photo Courtesy: Clicks Talent

How Scalable Influence Works

Behind many viral moments lies a network: not just of followers but of strategists, creators, and partners who often move quickly. Some of the successful campaigns tend to follow a few core principles that allow them to scale without losing authenticity:

Localization Over Generalization: A great trend doesn’t automatically translate globally. High-performing campaigns often adapt content to the culture, language, and humor of the region, whether through a remix of a viral sound, a location-specific joke, or a nod to local trends.
Micro-Influence With Macro Impact: Big numbers can be impressive, but engagement often thrives with smaller creators. Working with niche influencers who speak to a specific audience may yield higher conversion and deeper trust.
Multi-Platform Launch: TikTok might be the spark, but broader virality often depends on jumping across platforms. Creators frequently repurpose content for Reels, Shorts, and even long-form YouTube commentary, turning one moment into a movement.
Rapid Campaign Deployment: Timing can be critical. Brands that are able to activate talent quickly—within 48–72 hours of a trend emerging—often have a better chance of riding the wave instead of missing it.

Why Brands and Creators Need Repeatable Results

The rise of the creator economy has made content production more accessible but has also intensified competition. According to eMarketer, brands are projected to spend over $7.14 billion on influencer marketing in the U.S. alone in 2025 (Source: eMarketer, 2025), but ROI expectations continue to rise.

It’s no longer just about going viral—brands increasingly need to convert visibility into action, whether that means music streams, app downloads, product sales, or newsletter signups. It also means identifying creators who drive measurable value, not just vanity metrics.

For creators, this environment often requires more than just content creation. They may benefit from partners who can help them scale, monetize, and protect their long-term brand. Agencies that provide structure—through campaign coordination, brand safety protocols, and cross-market connections—are often better positioned to help creators achieve breakout success.

What the Future of Virality Could Look Like

As short-form platforms evolve and new ones emerge, the business of virality is likely to become more complex. In the next few years, we may see:

Increased experimentation with AI in trend prediction.
Smaller creators are gaining traction due to their engagement rates.
Creator-owned products and ventures are becoming a bigger focus of campaigns.
Localization is turning into a necessity rather than an option.
Faster brand-creator matching through optimized networks.

Ultimately, the creator economy appears to be maturing, which could mean less reliance on luck and more emphasis on infrastructure. Going viral will likely always retain an element of unpredictability, but the tools to improve the chances of virality are becoming more accessible.

Rather than treating virality as the sole goal, many successful campaigns now focus on building systems that support repeatable success. Effective strategies often rely on scalable influence, localized execution, and partnerships that can move quickly while maintaining authenticity.

Clicks Talent is among the agencies working to refine this system—supporting not only brands entering new markets but also creators looking to expand their global presence.

To learn more about Clicks Talent and their approach to creator growth and campaign scalability, visit https://www.clickstalent.com.