The world of digital marketing is constantly evolving, shaped by visionaries who dare to redefine industry standards and push boundaries. Among them is Gerel Goryanova, a dynamic entrepreneur whose journey from managing multimillion-dollar campaigns in Russia to founding her own company in the United States exemplifies resilience, innovation, and unrelenting ambition.
Early Career: Transforming Digital Marketing in Russia
Before making her mark in the U.S., Gerel Goryanova built an impressive career in Russia, where she played a pivotal role in transforming the digital marketing landscape. Starting her journey at Dentsu Aegis Network, she quickly rose to prominence as a Senior Media Planner & Account Manager, managing the agency’s flagship client, MTS – the largest telecom company in Russia and the CIS.
Tasked with leading the digital strategy for MTS, Gerel managed multimillion-dollar budgets, crafting innovative, multi-platform campaigns that delivered measurable results. Her strategic vision and leadership earned her recognition as a trailblazer in the industry. Building on her success, Gerel took on another leadership role at Vizeum LLC, where she was entrusted with managing KFC, a global giant and the agency’s largest client at the time. Her team, composed of 10 top-tier professionals, also managed prestigious brands such as Huawei, Burberry, Shiseido, Dolce & Gabbana, and Pfizer, delivering tailored, data-driven campaigns that pushed boundaries and set new benchmarks for success.
Through her expertise in digital media strategy, market analysis, and campaign execution, Gerel not only brought tangible results to her clients but also redefined how global brands approached marketing in the Russian market.
Educational Pursuits and the Dream of Entrepreneurship
Eager to expand her knowledge and pursue new challenges, Gerel moved to the United States to complete her Master’s degree in Digital Media at Northeastern University in Boston, MA. This transformative period solidified her vision of entrepreneurship, as she realized her desire to bring her expertise in marketing to a global stage.
In 2021, with no external support and driven solely by her ambition, Gerel took a bold step and founded Bespoke Media Corp. in New York City. Her goal was to create a company that combined strategic innovation with cutting-edge digital marketing techniques, serving a diverse array of clients in one of the world’s competitive industries.
Founding Bespoke Media Corp.: Making an Impact in the U.S.
From the moment she established Bespoke Media Corp., Gerel’s impact was undeniable. Her company quickly built a reputation for managing high-priority client portfolios with an annual spend of $5 million. Gerel’s dedication to results-driven strategies helped her clients achieve significant milestones.
Her work didn’t stop at corporate clients. Gerel’s expertise in crafting impactful campaigns extended to collaborations with A-list celebrities, including their liquor brands. She co-created a groundbreaking digital campaign for one of the A-listers and his liquor brand, seamlessly integrating the campaign with partnerships involving some of New York City’s renowned restaurants. This collaboration showcased her ability to bridge the worlds of luxury branding, celebrity marketing, and digital innovation – cementing her status as a leader in the industry.
Driving Innovation and Representing Resilience
Gerel’s journey reflects the power of resilience and vision. As a young woman moving to the United States with no external support, she faced the daunting challenge of building a business from the ground up. However, her years of experience managing high-profile clients in Russia gave her the confidence and skillset to thrive in a highly competitive market.
What sets Gerel apart is her ability to combine strategic thinking with a creative approach, tailoring every campaign to meet the unique needs of her clients. Whether working with globally recognized corporations or local businesses, she has consistently delivered solutions that drive measurable success.
Looking Ahead: A Vision for the Future
Today, Bespoke Media Corp. continues to flourish under Gerel’s leadership, serving a diverse portfolio of clients and expanding its influence in the digital marketing space. Looking ahead, Gerel is determined to further elevate her company’s offerings, embrace emerging technologies, and continue delivering transformative solutions for her clients.
Gerel Goryanova’s story is one of ambition, innovation, and determination. From revolutionizing digital marketing in Russia to building a thriving business in New York City, she has proven that with vision and hard work, the possibilities arte limitless. Her journey inspires not only marketers and entrepreneurs but anyone striving to achieve their dreams, no matter the odds.
Published by: Holy Minoza
