By: Georgette Virgo

In the bustling New York City, a young woman named Sarah scrolls through her smartphone, searching for the perfect dress for an upcoming wedding. Her thumb hovers over the “Add to Cart” button as she browses, but something gives her pause. She thinks about the countless times she’s made similar purchases, always with a nagging feeling that her money could be doing more. Little does Sarah know, she’s about to stumble upon a platform that will change her shopping experience into an act of kindness.

Introducing Give Kindly, a new shopping platform that’s redefining the intersection of consumerism and philanthropy, founded by entrepreneur Peter Khoury. With hundreds of shopping platforms available, what makes Give Kindly not just another online shopping destination? 

The Birth of a New Philanthropic Movement

Give Kindly’s story begins with 13-year-old Peter Khoury in Australia dreaming of a world where everyday purchases could impact lives. Fast-forward to today, and that dream has become a reality, backed by years of entrepreneurial success and a vision that refuses to compromise on either profit or purpose.

“I’ve always believed that business has the power to be a force for good,” Khoury explains. “But many don’t realize that the concept of Give Kindly has been developed for over two decades. It’s not just a business but my lifelong mission to prove that success and social responsibility can go hand in hand.”

Driven by his vision for a more charitable business model, Peter Khoury founded R2B Group Holdings, which grew significantly and achieved a notable market presence. This initial success wasn’t just a personal success for Khoury. It served as the crucial financial foundation that made Give Kindly possible.

Empowering Consumer Choice

At its core, Give Kindly is an online shopping platform where women can shop for 35,000 fashion and accessories items of various styles. But that’s where the similarities with traditional e-commerce sites end. 

With every purchase, a percentage of the sale goes directly to a charity of the customer’s choice. Khoury’s goal is to make giving not just an afterthought but an integral part of the transaction.

Give Kindly’s distinctive feature is the power it places in the hands of the consumer. Unlike traditional models, in which companies decide which causes to support, Give Kindly allows shoppers to choose the charity that will benefit from their purchase.

Peter Khoury says, “We’re not asking consumers to do anything different. They’re already shopping for these items. We simply provide a way for their everyday actions to have an extraordinary impact.”

Give Kindly builds a community of conscious consumers who are increasingly aware of where their spending decisions can go and the impact of their purchases. As this community grows, so does the potential for widespread, systemic change in how people value each purchase.  

Business and Charity: A Model That Benefits Everyone

Perhaps the most distinct edge of Give Kindly’s model is its potential to reshape corporate social responsibility. Khoury believes that business and charity should coexist so that each party can do what it does best. 

Give Kindly’s approach tackles a common challenge faced by many charitable organizations: the ongoing need for financial support. By embedding giving into the shopping experience, it provides charities with a consistent, sustainable source of revenue, reducing reliance on traditional fundraising methods.

On the other hand, businesses on the Give Kindly portal gain customers interested in its products and aligned with its values, potentially increasing its client base and enhancing brand association.

For Peter Khoury, this means businesses provide the funding while charities spend the money on the causes and communities they support. This demonstrates that profitability and philanthropy can coexist and even thrive together.

“We’re creating a blueprint for corporate giving,” Khoury asserts. “We hope that Give Kindly’s success will inspire other business owners to rethink their strategies and incorporate giving into their core operations.”

A Future Built on Kindness

As Give Kindly prepares for its official launch, the platform looks forward to making its name known in the fashion and e-commerce industry. But for Khoury and his team, this is just the beginning. 

“Our long-term vision is to expand Give Kindly into a platform similar to e-commerce giants. Those giants do not sell just women’s clothes, but a wider selection of items, and any consumer purchase can lead to a donation,” Peter Khoury explains. 

“Imagine a world where every time you buy groceries, books, or electronics, you’re also contributing to causes you care about,” he concludes. “That’s the future we’re working toward.”

Like any other entrepreneurs, Khoury and the Give Kindly team also acknowledge the challenges ahead. However, they believe in their market edge, model, and the cause they are fighting for, using one of people’s universal languages: shopping. 

Peter Khoury shares, “We’re not just changing how people shop; we’re changing how they think about the impact of their everyday actions. And that, I believe, is the key to creating lasting, meaningful change in the world.”

The Give Kindly app is available for download on the App Store and Google Play.

Published By: Aize Perez