Beauty Secrets – With medical aesthetics now an integral part of personal care, this industry appears to have resisted the impact of COVID-19.
The COVID-19 Pandemic has had a ripple effect on industries around the world. While this year has been incredibly difficult, the Pandemic has proven that life goes on despite adversity, and specific sectors can weather the storm better than others. Simultaneously, not an easy time to do business or seek out various services, medical aesthetics, and the anti-aging market have experienced a high degree of resilience in this tumultuous year.
According to a Technavio market research report, “the medical aesthetics market is poised to grow by $ 7.64 billion between 2020 and 2024, growing at a CAGR of 7% throughout forecast”.
While I don’t endorse medical cosmetic procedures, as a fashion and beauty influencer, I am always curious about the latest trends influencing the fashion industry in one way or another. According to Anush Movsesian, one of the best nurse practitioners in aesthetics and aesthetic medicine. She shares her views on what contributed to cosmetic treatment not being affected by the global Pandemic.
1. Aging is a universal problem, no matter what.
Hot or cold, Pandemic or not, aging is something we still deal with, and it is something that we should not ignore. Movsesian explains: “Anti-aging is synonymous with constant care, and we need to make sure we stick to our commitments and routines.” Movsesian understands that results are achieved through consistency, and when we let go, we often have to get back to square one. People don’t give up on the routine and keep up with their appointments. However, it also argues that beauty buffs shouldn’t compete for unrealistic results that can do more harm than good to facial aesthetics. It’s always a good idea to see a healthcare professional and get realistic and feasible beauty advice. I firmly believe that while everyone wants to enhance their beauty, people need to draw a line and master obsessions to look like an Instagram filter.
2. Personal care has become an even higher priority.
In the face of the Pandemic, we’ve seen personal care skyrocket in terms of priorities, and rightly so. The company has realized how critical personal care is, and aesthetics are an essential part of it. What I am delighted to emerge from this Pandemic is a renewed commitment to better care of ourselves. This includes everything from eating better and exercising to cosmetic procedures. I learned from my conversation with Movsesian that self-care is best when people take a balanced approach. With the advancement of technology, more and more people, regardless of gender, include aesthetics in their general self-care practices to get a better look and satisfaction.
3. Cosmetic practices have always been and are incredibly safe.
While personal care is critical these days, safety is still a legitimate concern. “Because licensed medical professionals practice aesthetics and anti-aging, there is no question that safety is being taken very seriously,” Movsesian says. “I strongly believe that cleanliness never has and will never be taken lightly in our industry, so these measures are not new to us. Getting an aesthetic or anti-aging procedure is low-risk when you know you’re getting it from a licensed professional.”
In any case, the Pandemic has led to a growing interest in anti-aging and aesthetics. People realize how essential personal care is to our vitality and how inherently safe these procedures are. Speaking with Movsesian clarifies how important the industry’s role in our overall health and well-being while demonstrating its tenacity. The future of aesthetics looks bright as we highlight our best assets.